About Me
Greg Fullum
I am a Creative Studio Director at Laurel Road, a leading fintech company that provides student loan refinancing, personal loans, and mortgages. With over 10 years of experience in design, strategy, and leadership, I lead award-winning, best-in-class creative functions that deliver impactful solutions and drive business growth.
I am passionate about storytelling, artistic abilities, and style sense. I enjoy bringing concepts to life and refining them with software and design tools. I am always eager to learn new skills and explore new domains, as evidenced by my certifications in product management and content marketing. My goal is to create engaging and memorable experiences for customers and stakeholders through innovative and effective design and strategy.
Consultative Approach to Design
Creative serves as the intersection between brand, product, customer, and business objectives. I live by a core set of fundamental principles to shape great experiences.
understanding
Creative teams need a deep understanding of the products / services they're promoting and the audiences they are intended to serve.
Integrity
Brands need to promote a consistent experience through all touch points while leaving room for creativity and innovation to drive growth.
Grit
Brands must adapt to evolving markets, technology, and expectations in order to continually stand out and delight audiences.
Inclusivity
Brands need to represent the diverse lived experiences of their audiences by delivering intentional creative that reflects those they serve.
Greg and I worked closely together for 2+ years at Laurel Road, at a time when the company was experiencing rapid growth and change. He is an incredible collaboration partner who I could consistently rely on to deliver in the fast-paced environment in which we worked. Greg brought a creative lens and a fresh perspective to the digital assets and marketing collateral we developed for our partners and customers, and the quality of his work was always top notch. He is the type of partner you hope to work with, and anyone would be lucky to have him as their colleague.
Jenny Large
Senior Manager, Consulting & Analytics
Visa